Research & Study Services

At GDC we consider research and study as a way of generating new knowledge and insights necessary to provide solutions to socio-economic problems. Organisations and institutions are created for specific purpose of providing solutions to problems faced by the society, hence engage in research to understand the problems in details and customize solutions.

We undertake institutional and social surveys that address identified specific organization requirements. Specifically, we conduct baseline survey and tracking surveys on Corruption Perception, Drug and Substance Abuse survey, Customer Satisfaction, Employee Satisfaction, Work Environment and HIV Risk Assessment. Our Research Department offers consultancy services in the following areas:

Market Research for Business/Planning

We carry out a wide range of market surveys usingapproaches and techniques which are compatiblewith, and that meet the needs of, the diverserequirements of different markets in Kenya. Wetailor research studies both quantitative surveysand qualitative projects, to address the specificresearch needs of individual clients. These surveysinclude consumer behaviour surveys, concepttesting, customer satisfaction surveys, brandimage and segmentation, employee studies, newproduct development research and marketevaluation and feasibility studies. This type ofmarket research is critical for all sectors of theeconomy to better understand their sectoral &market dynamics

Social Surveys

These are surveys carried out on most challenging issues that affect the social, economic and political lives of people living in a particular area. In offering social surveys we have developed innovative approaches and methodologies for researching some of the most challenging issues that affect the social, cultural and political lives of target population. Our studies, which are customized to the needs of individual interventions where we collect, analyse, and report, quantitative and qualitative data about: –

Feasibility and Impact assessment
Corruption perception
Gender
Mainstreaming
Drugs and substance Abuse
HIV/AIDS Risk assessment
Behaviour and attitude change/s
Programme monitoring and evaluation.

Customer Satisfaction Survey

We assist organization conduct this survey to establish current satisfaction levels and that can also be used to track changes over time. It allows organizations to establish (and monitor) customer perceptions of service quality and identify any service quality failures. The customer satisfaction survey is considered critical in understanding consumer behaviour, needs, wants, attitudes, perceptions, expectations and trends in an organization service and how to influence the customers to the advantage of the organization. This entail:

To investigate the level and quality of service as provided by the organization to its clients
To determine the aspects of services offered that contributes to customer satisfaction
To examine the extent to which customers understand expectations of their services
To examine customer perception of services offered.
To identify strategies for addressing customer needs for enhancement of better services
Identify all service delivery constraints/bottleneck and propose recommendations for improvement

Employee Satisfaction Survey

This survey is aimed at assessing the employee satisfaction levels and establishes their satisfaction drivers. Employees are often referred as the internal customers of the organization. Successful organizations have realized that involved employees are key to improving organizational performance and that motivated employees are the first link in a causal chain that leads to greater customer loyalty and profits. Properly motivated employees do their job better and achieve a higher level of performance. The right employee strategies can encourage loyalty, dedication and self-awareness in the pursuit of excellence.
We assist organizations:

Determine the level of employee satisfaction as per the time of the survey
Identify relevant issues affecting employee
satisfaction and propose recommendation for improvement
To determine aspects of employment and
working conditions that contributes to employee job satisfaction
To examine the extent to which employees
understand expectations of their jobs
To examine employee’s perception of work place practices
To identify strategies for addressing staff needs for enhancement of job satisfaction

OUR RESEARCH PROCESSES

Our research team is well versed with various research designs which employs retrospective and prospective data collection. We adopt methodology with very few sources of bias as we consider both the past and present factors and information about the problem at hand. We adopt best Global best practice models in our research process as demonstrated by framework below: